How the McDonald's model revolutionised business

The way Ray Kroc tells the story, when he first encouraged the McDonald brothers to open more hamburger restaurants, they winced.

The panan year was 1954. The place: San Bernardino, California, then a quiet town on the edge of the desert, some 50 miles east of Los Angeles.

Kroc sold milkshake machines คาสิโนออนไลน์ and Richard and Maurice (Mac) McDonald were among his best customers.

Their คลิปโป๊ restaurant was small, but sold lots of milkshakes. Clearly, they were doing something right.

Image copyrightGETTY IMAGES But they did not want to do more of it, and คลิปโป๊ Mac explained why: "We sit out on the porch in the evenings and watch the sunset. It's peaceful."

Opening คลิปโป๊ more branches would be a headache - travelling around, finding locations, vetting managers, staying in motels. Why bother? They were already making more money than  they could spend.

This made no คลิปโป๊ sense to Kroc. "His approach was utterly foreign to my thinking," he later recalled.

So he คลิปโป๊ onvinced the brothers to let him expand their restaurant chain. By the time Kroc died, three decades later, McDonald's had คลิปโป๊  thousands of restaurants bringing in billions of dollars.

Which goes to show that คลิปโป๊ successful entrepreneurs are not all the same. They have different talents, and want different things.

As John F Love notes in his book McDonald's: Behind the Arches, the คลิปโป๊ brothers worked with a local craftsman to invent a new kind of spatula, a new dispenser that squirted the same amount of ketchup คลิปโป๊ and mustard every time, and a rotating platform to speed up the process of assembling of burger, bun and condiments.

Image copyrightGETTY IMAGES
What Henry Ford คลิปโป๊ had done for cars, the McDonald brothers did for hamburgers and French fries: they broke down processes into simple, repetitive tasks.

This meant they could churn คลิปโป๊ out food quickly, cheaply and consistently. There was nothing else like it.

But when it came to the wider world, the brothers seem to have been fairly clueless.